Hi. I’m Joeri.
I Love SEO.

Welcome to my SEO playground! Here, I chronicle my adventures in the ever-evolving world of search. Dive into my experiments, discoveries, and maybe even a few SEO blunders (we all learn from those, right?).

About Me

15+ Years of passion for online search behaviour

For over 15 years, I’ve been fascinated by the intricate relation between user behaviour and Google search. It’s a always been shrouded in a layer of mystery. When understanding user intent and anticipating search engine algorithms come together, magic happens. This fascination isn’t just a hobby; it’s become a core skill I’ve honed by working on countless client projects.

My SEO Experiments

Search Engine Optimisation is no longer just about keywords and links. It requires a thoughtful process of elimination. Read more about my experiments. There are some great wins and funny mishaps to learn from.

Young boy dressed as a scientist performing a lab test

Insights in the tests I run, and their outcomes.

Technical implementation guides.

The processes behind the data, and interesting facts.

How content layout and design impact search.

Featured Insights

Fixing Keyword Cannibalisation

A quick guide to easily finding and resolving keyword cannibalisation for any website.

Keyword cannibalisation is one of those often overlooked SEO issues that millions upon millions of websites struggle with. While in some cases, cannibalisation is totally fine and even preferable, there are many cases where you should take action….

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